You can’t help someone effectively if you don’t know the details of their situation. So how can you determine what your clients need if you are not aware of what they are looking to achieve, the problems that they are trying to solve, or their behavioral tendencies when it comes to decision making? Does this...
The conversation around selling your services can get uncomfortable for a variety of reasons. We all have our own beliefs as to how we should be doing it, and few people want to acknowledge that they might be doing it wrong. Start with marketing. Get your name out there, have a call to action, and...
Marketing Magic Having an in-house marketing team is not always possible for small businesses. Also, it can be difficult to maintain an ever-growing and ever-changing list of vendors and products to market. As a Managed Service Provider you face the struggle of not only supporting your clients full time but also carrying the full-time weight...
New Frontier The recent conversation with Chris Wiser and Art Gross covered several issues that will continue to be “hot topics” regardless of where we stand regarding COVID-19. Procedure & Policy Whether you are going to continue to work remotely or have your team return to an office, the first thing that you’ll want to...
Small Business, Big Problems There is a multitude of problems that small businesses are facing today. Clients are working from home. This is happening as a matter of force, but also will likely evolve into a matter of choice. And all of this is happening by them essentially picking up their desks and going home...
Maintaining your sanity as a business owner during this time of global crisis is enough to make you want to crawl into bed and come out when it is over. But you know you have to push through and be the rock for your business, for your family, and for your clients. They are turning...
How to Get Found We know that running a business is more than ensuring that you have the right products to resell. It’s more than having the right people in place to sell, deploy and support those products. It is about having all of those pieces in place and then having the right people and clients...
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