Maintaining your sanity as a business owner during this time of global crisis is enough to make you want to crawl into bed and come out when it is over. But you know you have to push through and be the rock for your business, for your family, and for your clients.  They are turning to YOU to be the guiding light on how to navigate through these uncertain times safely, and we know it can all be too much.  

We’re well into a “new normal” and it’s ok to feel overwhelmed and unsure of how to forge ahead. Take some time and think through this, and I bet you’ll feel better when you see that the road is clear, and you can move forward knowing that you are heading in the right direction with a community ready to support you.  

Our Cybersecurity Sales Masterclass with Jennifer Bleam, Cybersecurity Sherpa and founder of MSP Sales Revolution, broke down some fundamental truths about managed services and how you can break through the overwhelm and actually make cybersecurity sales, PROFITABLE.  

Fundamental Truths That Break Us Down 

Let’s break it down and work through some of these “truths” so you can better understand the hurdles that you as an MSP will have to overcome for your business to come out of this uncertain season ready to hit the ground running. 

1. Managed Services is a commodity. Unfortunately, the market is riddled with competition. Maybe even in your local community, you’re finding it hard to stand out from the crowd offering the same solutions, the same products, and the same support you’ve built throughout the years.   
2. Low prices lead to burnout and decay. But you just said the market is flooded with competition, how else can I stand out if it’s not on PRICE? Not only are you doing yourself a disservice by charging less for your time and service, but you’re likely going to burn yourself, and your team out by stretching yourself thin just to break even.  
3. Cybersecurity is a HUGE opportunity. But there’s a lack of understanding on how to sell and market security services. More and more MSPs are adding cybersecurity services to their stack to overcome commoditization, but many are falling flat because let’s face it – your customers are penny pinchers and you’re not really sure of how to position these tech-heavy services to the less technically savvy.  
4. Selling cybersecurity correctly is HIGHLY profitable. It seems everyone has advice on selling cybersecurity. Maybe you’ve read blogs, watched webinars, even downloaded white-papers on how to break through to your clients, but you’ve had no luck. So, how can you unlock the key to understanding cybersecurity sales? 

Show, Don’t Tell 

Jennifer Bleam uses principles from Keenan’s book, “Gap Selling” to show you how you can simply reveal the gap, feel the gap, and heal the gap in order to SHOW the value of cybersecurity, even to your most non-technical small to medium-sized business clients.  

Watch our Cybersecurity Sales Masterclass, 3 Simple Tools To Sell Cybersecurity To Your SMB Clients, to learn the system that teaches you how you can confidently approach – and CLOSE – at least 60% of your existing SMB clients.