As a managed service provider (MSP), your clients rely on you to keep their systems secure and running smoothly. However, it’s not enough to just provide your clients with a set-it-and-forget-it security solution. You need to create ongoing engagement and marketing to educate them on the importance of cybersecurity. And you need to maintain their interest. But you’re busy running your business, and marketing is something you’ll ‘get to when you can get to it’ right? So how can you create awareness of cybersecurity for your clients while also keeping them engaged through ongoing marketing efforts?
Make It a Priority
One of the best ways to create awareness of cybersecurity is to make it a priority in all communications with clients. This means discussing cybersecurity at the start of the relationship, during regular check-ins, and when new threats arise. Be proactive in educating your clients about the latest threats and how they can protect themselves. Include tips and best practices in your newsletters and other communications to keep them informed and engaged.
Emphasize Ongoing Training
Cybersecurity training should be included as a non-negotiable part of their business plan. By offering ongoing training, you’re not only educating your clients, but you’re also demonstrating your expertise and building your own ongoing relationship with them.
Sharing the real-life news of breaches and compromised security can be a powerful tool to illustrate the importance of cybersecurity to your clients. By sharing examples of companies that have suffered data breaches or other cyberattacks, you can help your clients realize the potential consequences of not taking cybersecurity seriously.
Delivering the Message
And how should you share this with them? Through your own social media channels, the newsfeed, or in email campaigns and newsletters. Use your channels to share news and updates about cybersecurity threats, best practices, and tips for staying safe online. You should also promote your own cybersecurity solutions and services, but be sure to balance promotional content with educational content.
Schedule Regular Check-Ins & Check Ups
Providing ongoing cybersecurity assessments and reports should help to maintain your clients’ interest in their own cybersecurity. Schedule appointments and provide summary reports. Identify any vulnerabilities or gaps in their security posture.
As a Breach Secure Now partner, we provide you with a continually growing white-labeled library of marketing resources. Look for our latest marketing toolkit to be available soon! Not yet a partner? Let’s talk today and get your message out there!