Too often, we look at our business relationship with clients as a linear connection. Every business or organization is a potential client, and you want to make that connection, that line, a direct link between you and them. Yet we often make the endpoint a purchase of our products or offerings. Do they need anti-virus? ...
I have run an MSP for 18 years and counting. I have learned a lot over the past 18 years, and I continue to learn new things every day. When I first started out I was good at technology but crappy at sales and marketing. Back in 2000, there were no organizations like Robin Robins...
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